# Deck & fence leads for contractors

Deck and fence leads concern new structures, replacements or repairs. Dimensions, materials, access and the existing site turn a general backyard idea into a project your team can assess and price.

Updated: 2026-09-24. By Matagi.

## What do deck & fence leads cost?

Deck & fence leads: $45–$140 for exclusive project inquiries. All amounts are in US dollars.

Outdoor construction inquiries separated by structure

| Lead type | Price range (USD) | What the price covers |
| --- | --- | --- |
| Deck construction inquiry | $55–$140 | New or replacement decks |
| Fence inquiry | $45–$120 | Fence installation and replacement |

## Choose the work your team wants to win.

Use the customer's requested work to assess fit, then confirm the details during follow-up.

| Work type | Details to establish |
| --- | --- |
| New decks | Footprint, height, material, stairs, rails and site access |
| Deck replacement | Existing structure, desired footprint and removal requirements |
| New fences | Length, height, material, gates and the proposed line |
| Repairs and upgrades | Affected boards or sections, structural condition and finish |

## Get the project details before the visit.

Ask for approximate dimensions and photos, then establish the customer's material preference and intended use. Record access for materials and removal. For fences, confirm the proposed boundary and who is authorizing the work.

Check the original inquiry date, service area and available project details. Confirm who can approve the work and the customer's preferred contact time.

## Turn your close rate into a lead budget.

Include removal, footings, access and material handling in the project cost. A repair visit and a full build have different sales costs. Track them separately and align new work with crew capacity and material delivery.

Compare 10%, 20% and 30% lead-to-paid-job conversion in your budget. At $90 per lead, acquisition costs are $900, $450 and about $300 per paid job. Add estimating and follow-up costs to get the full acquisition cost.

| Budget scenario | Paid jobs per 100 leads | Lead cost per paid job at $90/lead |
| --- | --- | --- |
| 10% close rate | 10 | $900 |
| 20% close rate | 20 | $450 |
| 30% close rate | 30 | $300 |

## Make the first conversation useful.

Arrange a site measurement and confirm the scope with the customer. Record stairs, gates, rails and demolition as explicit items. Discuss design choices before preparing the final proposal so later changes are easy to price.

## Review the opportunity. Then take the next step.

Check the current price, original intent age and ownership category in Matagi before buying. Match the opportunity to your service area, preferred work and available capacity.

Normal and Value leads have different purchase terms. Review prior access and the refund policy, then keep contact, appointment, quote and paid-job outcomes in your records.

## Questions

### How much do deck & fence leads cost?

Deck & fence leads: $45–$140 for exclusive project inquiries. Outdoor construction inquiries separated by structure. Matagi shows the current price on each opportunity.

### Can I target new builds instead of repairs?

Define new decks or new fence installations as preferred work and review the scope on each inquiry. Repair and replacement should remain separate categories in your results.

### What details help qualify a fencing lead?

Approximate length and height, material, gate count, proposed line, access, existing fence removal and timing.

### What should I ask about an existing deck?

Its size, height, age if known, material, visible condition and what the customer wants changed. Assess the structure before deciding what can be retained.

### How do I calculate my lead close rate?

Divide paid jobs by purchased leads from the same intake period, then multiply by 100. Track appointments and quotes separately, and allow enough time for the jobs to close.

## Related reading

- [Landscaping leads for contractors](https://matagi.ai/industries/landscaping-leads)
- [Pool leads for contractors](https://matagi.ai/industries/pools-leads)
- [Lead ownership and refund requests](https://matagi.ai/guides/lead-ownership-and-refunds)