# Driveway & paving leads for contractors

Driveway and paving leads cover new surfaces, replacement, repairs and resurfacing. Area, material and the condition of the existing base help determine whether the work suits your equipment and crew.

Updated: 2026-09-24. By Matagi.

## What do driveway & paving leads cost?

Driveway & paving leads: $63–$157 for paid-search inquiries. All amounts are in US dollars.

Driveway and paving service inquiries

| Lead type | Price range (USD) | What the price covers |
| --- | --- | --- |
| Search-ad inquiry | $63–$157 | Advertising cost for paving work |
| Local Services Ads inquiry | $43–$95 | Charged service inquiry; a separate advertising product |

## Choose the work your team wants to win.

Use the customer's requested work to assess fit, then confirm the details during follow-up.

| Work type | Details to establish |
| --- | --- |
| New driveways | Area, intended use, material and site access |
| Replacement | Existing surface, removal, base condition and drainage |
| Resurfacing | Surface material, damage, levels and preparation |
| Repairs and sealing | Affected area, cracks, current coating and timing |

## Get the project details before the visit.

Ask for approximate dimensions and photos. Establish residential or commercial use and the vehicles the surface will carry. Record access for equipment, removal requirements and the customer's material preference.

Check the original inquiry date, service area and available project details. Confirm who can approve the work and the customer's preferred contact time.

## Turn your close rate into a lead budget.

Equipment mobilization can make a small isolated job expensive. Include excavation, disposal, base preparation and transport in contribution. Group suitable jobs geographically when scheduling.

Compare 10%, 20% and 30% lead-to-paid-job conversion in your budget. At $110 per lead, acquisition costs are $1,100, $550 and about $367 per paid job. Add estimating and follow-up costs to get the full acquisition cost.

| Budget scenario | Paid jobs per 100 leads | Lead cost per paid job at $110/lead |
| --- | --- | --- |
| 10% close rate | 10 | $1,100 |
| 20% close rate | 20 | $550 |
| 30% close rate | 30 | $367 |

## Make the first conversation useful.

Arrange a site measurement and assess the existing base and drainage. Explain the work sequence, access restrictions and when the customer can use the surface again. Keep optional finishing work separate in the estimate.

## Review the opportunity. Then take the next step.

Check the current price, original intent age and ownership category in Matagi before buying. Match the opportunity to your service area, preferred work and available capacity.

Normal and Value leads have different purchase terms. Review prior access and the refund policy, then keep contact, appointment, quote and paid-job outcomes in your records.

## Questions

### How much do driveway & paving leads cost?

Driveway & paving leads: $63–$157 for paid-search inquiries. Driveway and paving service inquiries. Matagi shows the current price on each opportunity.

### Is resurfacing the same as replacement?

Resurfacing renews the surface over a suitable existing base. Replacement includes removal and rebuilding the specified layers. Establish the condition before recommending either scope.

### What should a driveway lead include?

Location, approximate area, existing material, requested outcome, access and timing.

### How do I compare small repairs with new driveways?

Track equipment and travel costs alongside labor and materials. Use separate acquisition results for repair and full-installation work.

### How do I calculate my lead close rate?

Divide paid jobs by purchased leads from the same intake period, then multiply by 100. Track appointments and quotes separately, and allow enough time for the jobs to close.

## Related reading

- [Driveways & paving lead buyer’s guide](https://matagi.ai/guides/buying-driveways-paving-leads)
- [Landscaping leads for contractors](https://matagi.ai/industries/landscaping-leads)
- [Deck & patio leads for contractors](https://matagi.ai/industries/decks-patios-leads)
- [Lead ownership and refund requests](https://matagi.ai/guides/lead-ownership-and-refunds)