# Electrician leads for electrical contractors

An electrical lead is a customer requesting electrical repairs, an installation or a capacity upgrade. The useful details are the existing system, the intended equipment and the property. Match the request to your team's scope before arranging the visit.

Updated: 2026-09-24. By Matagi.

## What do electrical leads cost?

Electrical leads: $35–$95 for exclusive project inquiries. All amounts are in US dollars.

Electrical repairs and planned installations

| Lead type | Price range (USD) | What the price covers |
| --- | --- | --- |
| Exclusive project inquiry | $35–$95 | Match the electrical work and property to your capabilities |
| Exclusive inbound call | $55–$175 | Phone inquiry; confirm the service and billable-call criteria |

## Choose the work your team wants to win.

Use the customer's requested work to assess fit, then confirm the details during follow-up.

| Work type | Details to establish |
| --- | --- |
| Fault finding and repairs | Symptoms, affected circuits, property type and requested timing |
| Panel upgrades | Existing panel, service rating, planned new loads and panel location |
| EV charger installation | Vehicle or charger, parking location, distance to the panel and existing supply |
| Rewiring and additions | Rooms, occupancy, access to walls or ceilings and renovation schedule |

## Get the project details before the visit.

Ask for the service address, property owner or authorized contact, and a clear description of the requested work. Equipment photos and model details help prepare a visit. Confirm system capacity through the electrician's assessment.

Check the original inquiry date, service area and available project details. Confirm who can approve the work and the customer's preferred contact time.

## Turn your close rate into a lead budget.

Include survey time, cable routes, access and coordination in the sales budget. Keep small service calls separate from panel, charger and rewiring projects when measuring cost per paid job.

Compare 10%, 20% and 30% lead-to-paid-job conversion in your budget. At $65 per lead, acquisition costs are $650, $325 and about $217 per paid job. Add estimating and follow-up costs to get the full acquisition cost.

| Budget scenario | Paid jobs per 100 leads | Lead cost per paid job at $65/lead |
| --- | --- | --- |
| 10% close rate | 10 | $650 |
| 20% close rate | 20 | $325 |
| 30% close rate | 30 | $217 |

## Make the first conversation useful.

Use the first conversation to establish scope and arrange an appropriate assessment. For charger work, discuss where the car parks and how the cable route reaches the panel. For renovations, coordinate the estimate with the customer's builder and room schedule.

## Review the opportunity. Then take the next step.

Check the current price, original intent age and ownership category in Matagi before buying. Match the opportunity to your service area, preferred work and available capacity.

Normal and Value leads have different purchase terms. Review prior access and the refund policy, then keep contact, appointment, quote and paid-job outcomes in your records.

## Questions

### How much do electrical leads cost?

Electrical leads: $35–$95 for exclusive project inquiries. Electrical repairs and planned installations. Matagi shows the current price on each opportunity.

### What makes an EV charger inquiry useful?

A known parking location, charger or vehicle details, property authority and a requested installation timeframe. The site assessment establishes the electrical work required.

### Is a panel upgrade included in every charger job?

The required work depends on the existing supply and proposed load. Record a panel upgrade as its own scope item when the assessment identifies it.

### Can I focus on planned installations?

Define panels, chargers, additions or rewiring as your preferred work, then review each opportunity's actual request and location.

### How do I calculate my lead close rate?

Divide paid jobs by purchased leads from the same intake period, then multiply by 100. Track appointments and quotes separately, and allow enough time for the jobs to close.

## Related reading

- [Electrical lead buyer’s guide](https://matagi.ai/guides/buying-electrical-leads)
- [HVAC leads for contractors](https://matagi.ai/industries/hvac-leads)
- [Kitchen & bath remodeling leads for contractors](https://matagi.ai/industries/remodeling-leads)
- [Lead ownership and refund requests](https://matagi.ai/guides/lead-ownership-and-refunds)