# Flooring leads for contractors

A flooring lead is a request for installation, replacement or refinishing. Floor area, material and preparation requirements shape the job. Establish whether the customer needs materials and installation, fitting only or restoration of the existing floor.

Updated: 2026-09-24. By Matagi.

## What do flooring leads cost?

Flooring leads: $45–$125 for exclusive project inquiries. All amounts are in US dollars.

Flooring installation and replacement inquiries

| Lead type | Price range (USD) | What the price covers |
| --- | --- | --- |
| Exclusive project inquiry | $45–$125 | Flooring installation and replacement inquiries |

## Choose the work your team wants to win.

Use the customer's requested work to assess fit, then confirm the details during follow-up.

| Work type | Details to establish |
| --- | --- |
| Hardwood installation | Area, product choice, existing floor and access |
| LVP and laminate | Rooms, transitions, existing surface and material supply |
| Tile | Room use, layout, substrate condition and removal requirements |
| Carpet and refinishing | Area, occupancy, furniture movement and the condition of existing flooring |

## Get the project details before the visit.

Look for approximate square footage, the chosen or preferred material, removal needs and property occupancy. Ask who supplies the product. Record stairs, transitions and furniture movement because they affect the scope beyond the main floor area.

Check the original inquiry date, service area and available project details. Confirm who can approve the work and the customer's preferred contact time.

## Turn your close rate into a lead budget.

Include removal, preparation, waste, transport and furniture handling in job contribution. Compare room-sized installations with whole-property work separately. A larger area is useful only when the crew can deliver it at the intended margin.

Compare 10%, 20% and 30% lead-to-paid-job conversion in your budget. At $85 per lead, acquisition costs are $850, $425 and about $283 per paid job. Add estimating and follow-up costs to get the full acquisition cost.

| Budget scenario | Paid jobs per 100 leads | Lead cost per paid job at $85/lead |
| --- | --- | --- |
| 10% close rate | 10 | $850 |
| 20% close rate | 20 | $425 |
| 30% close rate | 30 | $283 |

## Make the first conversation useful.

Confirm the material and arrange measurement. Assess the existing floor before fixing the preparation allowance. Discuss room access, furniture and installation sequence so the household can plan around the work.

## Review the opportunity. Then take the next step.

Check the current price, original intent age and ownership category in Matagi before buying. Match the opportunity to your service area, preferred work and available capacity.

Normal and Value leads have different purchase terms. Review prior access and the refund policy, then keep contact, appointment, quote and paid-job outcomes in your records.

## Questions

### How much do flooring leads cost?

Flooring leads: $45–$125 for exclusive project inquiries. Flooring installation and replacement inquiries. Matagi shows the current price on each opportunity.

### What if the homeowner already bought the flooring?

Treat the request as installation-only. Confirm product, quantity, compatibility and delivery status before quoting labor and preparation.

### Which measurements should a flooring lead include?

Approximate area and room count are useful for the first assessment. Final quantities and cutting allowances follow the site measurement.

### Should refinishing leads be mixed with new installations?

Track them separately. Refinishing uses a different process, equipment and material budget from supplying and fitting a new floor.

### How do I calculate my lead close rate?

Divide paid jobs by purchased leads from the same intake period, then multiply by 100. Track appointments and quotes separately, and allow enough time for the jobs to close.

## Related reading

- [Flooring lead buyer’s guide](https://matagi.ai/guides/buying-flooring-leads)
- [Kitchen & bath remodeling leads for contractors](https://matagi.ai/industries/remodeling-leads)
- [Painting leads for contractors](https://matagi.ai/industries/painting-leads)
- [Lead ownership and refund requests](https://matagi.ai/guides/lead-ownership-and-refunds)