# Standby generator installation leads

Generator installation leads concern permanent standby power for a home or business. Establish the loads the customer wants to support, the property and the available fuel before treating the request as an installation project.

Updated: 2026-09-24. By Matagi.

## What do generator installation leads cost?

Generator installation leads: $50–$110 for paid-social installation inquiries. All amounts are in US dollars.

Residential standby generator installations

| Lead type | Price range (USD) | What the price covers |
| --- | --- | --- |
| Paid-social installation inquiry | $50–$110 | Advertising cost for a standby installation request; add management and follow-up |

## Choose the work your team wants to win.

Use the customer's requested work to assess fit, then confirm the details during follow-up.

| Work type | Details to establish |
| --- | --- |
| Whole-home standby | Property, intended loads, fuel supply and proposed equipment location |
| Essential-circuit backup | Selected circuits, existing panel and outage priorities |
| Replacement | Current equipment, transfer arrangement and reason for replacement |
| Service and maintenance | Make, model, fault and service history |

## Get the project details before the visit.

Separate portable equipment shopping from permanent installation. Ask about ownership, fuel availability, budget and the desired installation window. Record the customer's priorities for backup power so the survey can establish suitable capacity.

Check the original inquiry date, service area and available project details. Confirm who can approve the work and the customer's preferred contact time.

## Turn your close rate into a lead budget.

Equipment, site preparation and specialist installation costs affect contribution. Track maintenance separately from new systems and include the survey in acquisition costs.

Compare 10%, 20% and 30% lead-to-paid-job conversion in your budget. At $80 per lead, acquisition costs are $800, $400 and about $267 per paid job. Add estimating and follow-up costs to get the full acquisition cost.

| Budget scenario | Paid jobs per 100 leads | Lead cost per paid job at $80/lead |
| --- | --- | --- |
| 10% close rate | 10 | $800 |
| 20% close rate | 20 | $400 |
| 30% close rate | 30 | $267 |

## Make the first conversation useful.

Arrange a site survey with the decision-maker. Confirm equipment positioning, cable and fuel routes, and the installation scope. Discuss the schedule against actual equipment availability and crew capacity.

## Review the opportunity. Then take the next step.

Check the current price, original intent age and ownership category in Matagi before buying. Match the opportunity to your service area, preferred work and available capacity.

Normal and Value leads have different purchase terms. Review prior access and the refund policy, then keep contact, appointment, quote and paid-job outcomes in your records.

## Questions

### How much do generator installation leads cost?

Generator installation leads: $50–$110 for paid-social installation inquiries. Residential standby generator installations. Matagi shows the current price on each opportunity.

### Is a portable generator inquiry an installation lead?

Only when the customer is requesting installation work. A request to buy portable equipment has a different scope from a permanent standby system.

### What information helps prepare a generator survey?

Property details, intended backup loads, existing electrical equipment, fuel supply, equipment location and desired timing.

### Should service calls share the installation budget?

Track service calls and installations separately. Their parts, labor, sales process and contribution differ.

### How do I calculate my lead close rate?

Divide paid jobs by purchased leads from the same intake period, then multiply by 100. Track appointments and quotes separately, and allow enough time for the jobs to close.

## Related reading

- [Generators lead buyer’s guide](https://matagi.ai/guides/buying-generators-leads)
- [Electrician leads for electrical contractors](https://matagi.ai/industries/electrical-leads)
- [HVAC leads for contractors](https://matagi.ai/industries/hvac-leads)
- [Lead ownership and refund requests](https://matagi.ai/guides/lead-ownership-and-refunds)