# Shared vs exclusive HVAC leads

A shared lead is distributed to multiple buyers by a supplier. An exclusive lead is allocated to one buyer under that supplier's rules. Neither term means the customer has stopped speaking to other contractors independently.

Updated: 2026-09-24. By Matagi.

## Exclusivity needs a clear definition.

Ask who receives the details, when access begins and whether a previous buyer had access.

| Category | What it means |
| --- | --- |
| Shared | The supplier distributes the inquiry to multiple buyers |
| Exclusive | One purchasing account receives access under the supplier's policy |
| Returned Value | A prior buyer had access; after an approved return, one new account may buy |
| Territory exclusivity | A separate area agreement, not implied by buying one exclusive lead |

## Normal and Value are different purchases.

Matagi's current ownership policy distinguishes Normal opportunities from Value leads made available after a completed refund. Value leads retain their original intent age and disclose prior access.

Value purchases are non-refundable. Read the ownership and refund guide before choosing between the categories.

## The customer still chooses.

Supplier exclusivity cannot prevent a person from requesting other quotes, contacting a local contractor or changing plans. Your proposal, responsiveness and service still determine whether you win the work.

Avoid reading 'exclusive' as a guaranteed appointment, sale or permanently reserved ZIP code.

## Questions

### Can an exclusive lead have a previous buyer?

Yes, when clearly offered as a returned Value lead. Prior access should be disclosed; exclusivity for the new purchase does not erase that history.

## Related reading

- [Lead ownership and refund requests](https://matagi.ai/guides/lead-ownership-and-refunds)
- [HVAC lead cost: calculate what you can afford](https://matagi.ai/guides/hvac-lead-cost)
- [HVAC leads for contractors](https://matagi.ai/industries/hvac-leads)