Estimate extra business from your lead budget using your average job price and the percentage of requests you turn into paid work. Choose your industry to see the lead-price estimate used in the calculation.
Put your lead budget to work.
Search your industry, then enter what you charge for a typical job, your close rate and what you want to spend on leads. All prices are in US dollars.
in additional revenue from this lead budget
- Leads your budget buys
- 8
- Expected jobs won
- ≈ 1.6
- Lead spend
- $1,000.00
- Revenue after lead spend
- $600.00
Revenue after lead spend is before labor, materials and other business costs. It is not profit.
Projection uses your close rate and the displayed price estimate. Actual lead prices and results vary.
From budget to new business.
Your budget divided by the estimated lead price gives the number of whole leads you can buy. Multiply those leads by your close rate to estimate jobs won, then multiply jobs by your average job price to estimate extra revenue.
The displayed average lead price is a planning estimate: the midpoint of the listed industry range for the named lead type. Match it to the work you want, such as new installations, repairs or recurring service. It is not a live Matagi quote.
| Step | Calculation |
|---|---|
| Leads you can buy | Lead budget ÷ estimated lead price, rounded down |
| Expected jobs | Leads × close rate |
| Extra revenue | Expected jobs × average job price |
| Revenue after lead spend | Extra revenue − cost of the leads purchased |
A simple example.
With a $1,000 lead budget and a $125 estimated lead price, you can buy 8 leads. At a 25% close rate, that means 2 expected jobs. If you charge $1,000 per job, that is $2,000 in extra revenue, or $1,000 after paying for the leads.
You still need to pay labor, materials and other business costs from that amount. Revenue after lead spend is not profit. Expected jobs can include fractions because they represent an average across repeated purchases.
Common questions
What is my close rate?
The percentage of customer requests that become paid jobs. If you win 20 jobs from 100 requests, enter 20%. Use comparable requests for the same type of work.
What service price should I enter?
Enter the average amount you charge a customer for one job. For recurring services, use the same period consistently rather than mixing a single visit with a full-year contract.
Does the calculator show profit?
No. It shows expected revenue and revenue after lead spend. Labor, materials, overhead and other business costs still need to be paid.