Pay per lead means paying for an agreed customer inquiry or contact opportunity. The billable event may be a form, qualified call or confirmed appointment. It is separate from payment for a completed sale.
Agree what the payment buys.
Choose the event that fits your sales process. A booked appointment needs different qualification from a contact record, and a live service call needs staff ready to respond.
| Purchased unit | What to establish |
|---|---|
| Project inquiry | Requested work, service area, original intent date and contact route |
| Qualified call | Call eligibility, requested service and billable-call criteria |
| Appointment | Who confirmed it, who attends and how cancellations are handled |
| Contact record | What evidence connects the contact to a current buying need |
A lead fee and advertising CPL are different costs.
A supplier may charge for a delivered inquiry. An advertising campaign produces a cost per inquiry from spend divided by results. Setup, management, assessment and follow-up may sit outside either number.
Use the matching industry page to compare costs for the requested work and purchased unit. Then calculate the affordable price from job contribution and paid-job conversion.
Understand who else can access the opportunity.
Shared leads can be delivered to multiple buyers. Exclusive access describes the supplier's distribution terms, not a promise that the customer will avoid other quotes. Ask whether prior access exists.
In Matagi, read the Normal or Value category and the disclosed history. A Value opportunity retains its original intent age; a new purchase does not make the original request new.
Compare expected contribution, not the cheapest fee.
Planning example: a $40 lead converting at 10% costs $400 per paid job before sales effort. An $80 lead converting at 25% costs $320. The second option costs more per inquiry but less per paid job.
That comparison only helps when job contribution, scope and the outcome definition are comparable. Use your own completed results rather than assuming a more expensive lead converts better.
Review the terms before buying.
Confirm current price, geography, work type, original intent date, access category and refund rules before purchase. Budget for a person to contact and qualify the customer.
For eligible Normal purchases, submit refund requests with supporting evidence within 22 hours of the original successful purchase. Value purchases are non-refundable. The ownership guide explains the process.
Buy for a service area your team can cover.
Define your working radius from travel time, job size and crew availability. A city name alone does not establish whether the specific property fits your route. Check current category and geographic availability in the portal before allocating a budget.
Common questions
Does pay per lead guarantee a sale?
No. It pays for the defined lead event. Your team still needs to qualify the work, respond, quote where appropriate and win the customer's decision.
Are exclusive leads always new?
No. Check the original intent timestamp and prior access. Exclusivity and freshness describe different properties of an opportunity.
How do I set a maximum lead price?
Multiply contribution per paid job by paid-job conversion, then subtract sales effort per lead. That is a break-even ceiling; leave room below it for overhead and profit.