A roofing lead connects a property need with a roofing contractor: a leak, an inspection, a repair or a replacement. Roof material, access and the customer's intended scope help you decide whether to arrange an assessment.
What do roofing leads cost?
Roofing leads: $75–$165 for exclusive project inquiries. All amounts are in US dollars.
Roofing repair and replacement requests
| Lead type | Price range (USD) | What the price covers |
|---|---|---|
| Exclusive project inquiry | $75–$165 | Stated roofing need, service area and project details |
| Exclusive inbound call | $85–$550 | Live call; separate urgent repairs from replacement estimates |
Choose the work your team wants to win.
Use the customer's requested work to assess fit, then confirm the details during follow-up.
| Work type | Details to establish |
|---|---|
| Leak investigation | Leak location, reported symptoms, roof type and access |
| Targeted repair | Damaged area, material, photos and previous repair history |
| Full replacement | Approximate roof area, existing covering, property height and desired timing |
| Storm-related assessment | Reported damage, event date, photographs and the customer's next step |
Get the project details before the visit.
Look for the property address, ownership, roof type and reason for the inquiry. Separate the homeowner's description from an inspection finding. Record whether they want a repair estimate, replacement options or help assessing damage.
Check the original inquiry date, service area and available project details. Confirm who can approve the work and the customer's preferred contact time.
Turn your close rate into a lead budget.
Travel, inspection and estimating cost money before a crew starts work. Track repair and replacement results separately, and include disposal, materials and delivery labor when calculating contribution.
Compare 10%, 20% and 30% lead-to-paid-job conversion in your budget. At $120 per lead, acquisition costs are $1,200, $600 and about $400 per paid job. Add estimating and follow-up costs to get the full acquisition cost.
| Budget scenario | Paid jobs per 100 leads | Lead cost per paid job at $120/lead |
|---|---|---|
| 10% close rate | 10 | $1,200 |
| 20% close rate | 20 | $600 |
| 30% close rate | 30 | $400 |
Make the first conversation useful.
Arrange an inspection that fits the property and access conditions. Confirm who will attend, what the estimate covers and when the customer wants to decide. Keep photos, measurements and the agreed scope attached to the opportunity.
Review the opportunity. Then take the next step.
Check the current price, original intent age and ownership category in Matagi before buying. Match the opportunity to your service area, preferred work and available capacity.
Normal and Value leads have different purchase terms. Review prior access and the refund policy, then keep contact, appointment, quote and paid-job outcomes in your records.
Common questions
How much do roofing leads cost?
Roofing leads: $75–$165 for exclusive project inquiries. Roofing repair and replacement requests. Matagi shows the current price on each opportunity.
Does storm damage mean a full replacement?
The inspection establishes the required scope. Keep the reported damage and the proposed solution as separate details until the roof has been assessed.
What should I know before visiting a roofing lead?
The address, roof covering, property height, reported issue, owner availability and access arrangements. Photos help you prepare equipment and estimate the visit time.
How do I choose repair versus replacement opportunities?
Match the stated request to your crew, service radius and preferred job size. Measure paid-job results separately for repairs and replacements.
How do I calculate my lead close rate?
Divide paid jobs by purchased leads from the same intake period, then multiply by 100. Track appointments and quotes separately, and allow enough time for the jobs to close.