Insulation leads concern an attic, walls, floors or a renovation needing thermal insulation. Area, access, existing material and project stage help you plan an assessment.
What do insulation leads cost?
Insulation leads: $40–$100 for paid-social inquiries. All amounts are in US dollars.
Attic and retrofit insulation projects
| Lead type | Price range (USD) | What the price covers |
|---|---|---|
| Exclusive paid-social inquiry | $40–$100 | Advertising cost for insulation work |
| Paid-search inquiry | $90–$220 | Search advertising cost; account for management separately |
Choose the work your team wants to win.
Use the customer's requested work to assess fit, then confirm the details during follow-up.
| Work type | Details to establish |
|---|---|
| Attic upgrades | Area, access, current insulation and intended improvement |
| Wall insulation | Construction type, accessible cavities and renovation stage |
| Crawl spaces | Area, access, condition and requested work |
| Removal and replacement | Existing material, removal scope and installation plan |
Get the project details before the visit.
Ask which areas need work, their approximate size and whether they are accessible. Record existing material and any related renovation. Confirm the decision-maker, preferred timing and whether removal is included.
Check the original inquiry date, service area and available project details. Confirm who can approve the work and the customer's preferred contact time.
Turn your close rate into a lead budget.
Paid-social and search inquiries have different acquisition costs. Track attic upgrades separately from larger retrofit work. Include removal, access and preparation in contribution per job.
Compare 10%, 20% and 30% lead-to-paid-job conversion in your budget. At $70 per lead, acquisition costs are $700, $350 and about $233 per paid job. Add estimating and follow-up costs to get the full acquisition cost.
| Budget scenario | Paid jobs per 100 leads | Lead cost per paid job at $70/lead |
|---|---|---|
| 10% close rate | 10 | $700 |
| 20% close rate | 20 | $350 |
| 30% close rate | 30 | $233 |
Make the first conversation useful.
Arrange an assessment to establish preparation and material requirements. Explain the specified areas and installation scope. Coordinate with other trades when the work is part of a larger renovation.
Review the opportunity. Then take the next step.
Check the current price, original intent age and ownership category in Matagi before buying. Match the opportunity to your service area, preferred work and available capacity.
Normal and Value leads have different purchase terms. Review prior access and the refund policy, then keep contact, appointment, quote and paid-job outcomes in your records.
Common questions
How much do insulation leads cost?
Insulation leads: $40–$100 for paid-social inquiries. Attic and retrofit insulation projects. Matagi shows the current price on each opportunity.
What should an attic insulation lead include?
Approximate area, access, existing material, requested improvement, location and timing.
Does new insulation always include removal?
Removal is a separate scope decision after assessment. Record it explicitly in the proposal when required.
How do I compare different insulation inquiries?
Separate the area and installation type, then compare acquisition cost against contribution after materials, labor and preparation.
How do I calculate my lead close rate?
Divide paid jobs by purchased leads from the same intake period, then multiply by 100. Track appointments and quotes separately, and allow enough time for the jobs to close.