A plumbing lead starts with a water, drainage or installation need. A leaking pipe, a failed water heater and a whole-house repipe need different equipment, schedules and estimates. Identify the request before assigning it to your team.
What do plumbing leads cost?
Plumbing leads: $35–$90 for exclusive project inquiries. All amounts are in US dollars.
Plumbing service requests within the selected service area
| Lead type | Price range (USD) | What the price covers |
|---|---|---|
| Exclusive service inquiry | $35–$90 | Repair or installation request; check scope and urgency |
| Exclusive inbound call | $60–$255 | A live service call with separate qualification and billing rules |
Choose the work your team wants to win.
Use the customer's requested work to assess fit, then confirm the details during follow-up.
| Work type | Details to establish |
|---|---|
| Leaks and repairs | Reported location, whether water is still flowing, property access and requested attendance |
| Water heaters | Fuel, tank or tankless, existing capacity, symptoms and replacement interest |
| Drains and sewer | Affected fixtures, recurring blockage, previous inspection and access points |
| Repiping | Property size, existing pipe material, occupied rooms and desired scope |
Get the project details before the visit.
Start with the service address, reported problem and requested response time. Record whether the caller owns the property or can authorize the work. For installations, ask what is being replaced and whether photos or previous estimates are available.
Check the original inquiry date, service area and available project details. Confirm who can approve the work and the customer's preferred contact time.
Turn your close rate into a lead budget.
Separate repair contribution from replacement contribution. A short visit close to an existing route can be useful even with a smaller invoice. Include travel, diagnostic time and parts collection in the job cost.
Compare 10%, 20% and 30% lead-to-paid-job conversion in your budget. At $60 per lead, acquisition costs are $600, $300 and about $200 per paid job. Add estimating and follow-up costs to get the full acquisition cost.
| Budget scenario | Paid jobs per 100 leads | Lead cost per paid job at $60/lead |
|---|---|---|
| 10% close rate | 10 | $600 |
| 20% close rate | 20 | $300 |
| 30% close rate | 30 | $200 |
Make the first conversation useful.
For an active repair request, confirm the address and your next service slot first. Explain the callout process before discussing a final repair price. For water heaters and repiping, arrange a survey and clarify the customer's installation window.
Review the opportunity. Then take the next step.
Check the current price, original intent age and ownership category in Matagi before buying. Match the opportunity to your service area, preferred work and available capacity.
Normal and Value leads have different purchase terms. Review prior access and the refund policy, then keep contact, appointment, quote and paid-job outcomes in your records.
Common questions
How much do plumbing leads cost?
Plumbing leads: $35–$90 for exclusive project inquiries. Plumbing service requests within the selected service area. Matagi shows the current price on each opportunity.
Can I focus on water heater and repiping leads?
Select those job types when defining your target work, then check the request on each opportunity. A general plumbing inquiry can also concern a small repair or drain blockage.
Which details matter for an emergency plumbing lead?
The location, current symptoms, access and requested attendance time. Match those details to the crew and equipment you can actually dispatch.
How should I compare a repair with a replacement inquiry?
Compare contribution after parts, labor and travel. Track each work type separately so a high replacement invoice does not hide unprofitable repair acquisition.
How do I calculate my lead close rate?
Divide paid jobs by purchased leads from the same intake period, then multiply by 100. Track appointments and quotes separately, and allow enough time for the jobs to close.