Fencing leads describe a new boundary, a replacement fence or repairs to an existing structure. Length, height, material and gates provide the starting point for an estimate.
What do fencing leads cost?
Fencing leads: $45–$120 for exclusive project inquiries. All amounts are in US dollars.
Fence installation and replacement projects
| Lead type | Price range (USD) | What the price covers |
|---|---|---|
| Exclusive project inquiry | $45–$120 | Fence installation and replacement projects |
Choose the work your team wants to win.
Use the customer's requested work to assess fit, then confirm the details during follow-up.
| Work type | Details to establish |
|---|---|
| New fences | Proposed line, length, height, material and access |
| Replacement | Existing fence, removal, posts and desired design |
| Gates | Opening width, use, hardware and adjoining fence |
| Repairs | Damaged sections, post condition and material match |
Get the project details before the visit.
Ask for approximate length, material and gate count. Confirm the person authorizing the work and the proposed fence line. Record obstacles, access and removal needs for the site visit.
Check the original inquiry date, service area and available project details. Confirm who can approve the work and the customer's preferred contact time.
Turn your close rate into a lead budget.
Post installation, difficult access and demolition can change the labor requirement. Compare lead costs against contribution after materials, removal and travel rather than against total fence revenue.
Compare 10%, 20% and 30% lead-to-paid-job conversion in your budget. At $80 per lead, acquisition costs are $800, $400 and about $267 per paid job. Add estimating and follow-up costs to get the full acquisition cost.
| Budget scenario | Paid jobs per 100 leads | Lead cost per paid job at $80/lead |
|---|---|---|
| 10% close rate | 10 | $800 |
| 20% close rate | 20 | $400 |
| 30% close rate | 30 | $267 |
Make the first conversation useful.
Measure the run and confirm the layout with the customer. Specify posts, panels, gates and disposal separately. Agree the access route and installation schedule before ordering materials.
Review the opportunity. Then take the next step.
Check the current price, original intent age and ownership category in Matagi before buying. Match the opportunity to your service area, preferred work and available capacity.
Normal and Value leads have different purchase terms. Review prior access and the refund policy, then keep contact, appointment, quote and paid-job outcomes in your records.
Common questions
How much do fencing leads cost?
Fencing leads: $45–$120 for exclusive project inquiries. Fence installation and replacement projects. Matagi shows the current price on each opportunity.
What should I know before quoting a fence?
Length, height, material, gate count, proposed line, access and any existing fence removal.
Is a gate request a full-fence opportunity?
Treat it as a gate request until the customer confirms additional work. Establish the opening and how it connects to the existing structure.
How should repairs be tracked?
Keep repair visits separate from complete installations so their smaller material budgets and travel costs remain visible.
How do I calculate my lead close rate?
Divide paid jobs by purchased leads from the same intake period, then multiply by 100. Track appointments and quotes separately, and allow enough time for the jobs to close.