House-cleaning leads concern regular housekeeping, deep cleans or move-related cleaning. Property size, condition and frequency help you match the request to your team and route.
What do house cleaning leads cost?
House cleaning leads: $42–$102 for paid-search inquiries. All amounts are in US dollars.
Residential cleaning; use this range for paid-search budgeting
| Lead type | Price range (USD) | What the price covers |
|---|---|---|
| Paid-search inquiry | $42–$102 | Residential cleaning; use this range for paid-search budgeting Advertising cost; add management fees separately. |
Choose the work your team wants to win.
Use the customer's requested work to assess fit, then confirm the details during follow-up.
| Work type | Details to establish |
|---|---|
| Recurring cleaning | Rooms, bathrooms, frequency, access and preferences |
| Deep cleaning | Condition, priority areas and tasks beyond routine service |
| Move-out cleaning | Vacancy date, property size, appliances and handover deadline |
| One-time cleaning | Requested tasks, available time and site access |
Get the project details before the visit.
Ask about room and bathroom counts, current condition and requested tasks. Confirm supplies, pets and entry arrangements relevant to the visit. Record recurring frequency separately from a single booking.
Check the original inquiry date, service area and available project details. Confirm who can approve the work and the customer's preferred contact time.
Turn your close rate into a lead budget.
Use the $42–$102 paid-search range for acquisition budgeting. Recurring work can repay acquisition over several visits, so track retained bookings and contribution after wages, supplies and travel.
Compare 10%, 20% and 30% lead-to-paid-job conversion in your budget. At $70 per lead, acquisition costs are $700, $350 and about $233 per paid job. Add estimating and follow-up costs to get the full acquisition cost.
| Budget scenario | Paid jobs per 100 leads | Lead cost per paid job at $70/lead |
|---|---|---|
| 10% close rate | 10 | $700 |
| 20% close rate | 20 | $350 |
| 30% close rate | 30 | $233 |
Make the first conversation useful.
Agree the cleaning checklist and price basis before scheduling. Confirm access and the first visit date. For recurring work, set a clear frequency and review the time needed after the initial clean.
Review the opportunity. Then take the next step.
Check the current price, original intent age and ownership category in Matagi before buying. Match the opportunity to your service area, preferred work and available capacity.
Normal and Value leads have different purchase terms. Review prior access and the refund policy, then keep contact, appointment, quote and paid-job outcomes in your records.
Common questions
How much do house cleaning leads cost?
House cleaning leads: $42–$102 for paid-search inquiries. Residential cleaning; use this range for paid-search budgeting. Matagi shows the current price on each opportunity.
What is the difference between routine and deep-clean leads?
Routine requests cover an agreed maintenance checklist. Deep cleans include additional tasks or preparation based on the property's condition.
How should recurring cleaning be valued?
Use contribution from actual retained visits, with labor, supplies and travel deducted. Track cancellation and service frequency alongside the first booking.
What matters in a move-out inquiry?
Property size, vacancy, requested appliances and fixtures, access and the handover deadline.
How do I calculate my lead close rate?
Divide paid jobs by purchased leads from the same intake period, then multiply by 100. Track appointments and quotes separately, and allow enough time for the jobs to close.