A painting lead describes a property or surface the customer wants painted, prepared or refinished. Interior rooms, exterior elevations and cabinets involve different access, preparation and scheduling. Start with those details before setting an estimate.
What do painting leads cost?
Painting leads: $35–$95 for exclusive project inquiries. All amounts are in US dollars.
Painting and related surface-preparation inquiries
| Lead type | Price range (USD) | What the price covers |
|---|---|---|
| Exclusive project inquiry | $35–$95 | Painting and related surface-preparation inquiries |
Choose the work your team wants to win.
Use the customer's requested work to assess fit, then confirm the details during follow-up.
| Work type | Details to establish |
|---|---|
| Interior painting | Rooms, ceilings, trim, occupied areas and furniture movement |
| Exterior painting | Elevations, height, surface material and access |
| Cabinet refinishing | Doors and drawer count, current finish, desired finish and workspace |
| Deck and fence coatings | Surface area, existing coating, condition and preparation |
Get the project details before the visit.
Record the surfaces, approximate size, condition and desired finish. Ask whether there are repairs or significant preparation needs. Establish who selects colors, who approves the work and when the property will be accessible.
Check the original inquiry date, service area and available project details. Confirm who can approve the work and the customer's preferred contact time.
Turn your close rate into a lead budget.
Preparation, masking, access and cleanup can use a large share of crew time. Include the estimate visit in acquisition costs. Track cabinets, interiors and exteriors separately so different job mixes do not distort your close rate.
Compare 10%, 20% and 30% lead-to-paid-job conversion in your budget. At $65 per lead, acquisition costs are $650, $325 and about $217 per paid job. Add estimating and follow-up costs to get the full acquisition cost.
| Budget scenario | Paid jobs per 100 leads | Lead cost per paid job at $65/lead |
|---|---|---|
| 10% close rate | 10 | $650 |
| 20% close rate | 20 | $325 |
| 30% close rate | 30 | $217 |
Make the first conversation useful.
Ask for photos and arrange an estimate where surface condition or access needs inspection. Explain preparation and coating stages in the scope. For occupied interiors, agree how rooms and furniture will be handled during the job.
Review the opportunity. Then take the next step.
Check the current price, original intent age and ownership category in Matagi before buying. Match the opportunity to your service area, preferred work and available capacity.
Normal and Value leads have different purchase terms. Review prior access and the refund policy, then keep contact, appointment, quote and paid-job outcomes in your records.
Common questions
How much do painting leads cost?
Painting leads: $35–$95 for exclusive project inquiries. Painting and related surface-preparation inquiries. Matagi shows the current price on each opportunity.
What makes a painting inquiry ready to quote?
A defined set of surfaces, approximate area, finish expectations, timing and access. Confirm preparation needs before fixing the final price.
Should cabinet work have its own lead category?
Yes. Cabinet refinishing requires a distinct preparation and finishing process. Door count, existing finish and workspace matter more than room size.
How do I qualify an exterior painting lead?
Check surface material, height, condition, access and intended timing. Use those details to plan the assessment, equipment and crew schedule.
How do I calculate my lead close rate?
Divide paid jobs by purchased leads from the same intake period, then multiply by 100. Track appointments and quotes separately, and allow enough time for the jobs to close.