Confirm whether a pool already exists. New construction needs budget and site access; equipment repair needs the installed equipment and reported fault. Use the matching lead-cost row.
Construction, renovation or equipment repair?
Separate new construction, renovation and equipment needs. Look for property access, project budget and the desired completion season.
Write down the work you accept, service radius and available capacity before browsing. Assess the customer's actual request against those criteria.
| Requested work | Before committing estimating time |
|---|---|
| New pool construction | Establish: Pool type, intended size, yard access, desired features and spending range. Decide whether this fits your team before booking the assessment. |
| Pool renovation | Establish: Existing shell, surface, dimensions and requested changes. Decide whether this fits your team before booking the assessment. |
| Equipment replacement | Establish: Pump, filter or heater details, symptoms and installation access. Decide whether this fits your team before booking the assessment. |
| Maintenance | Establish: Pool size, current condition, service frequency and route location. Decide whether this fits your team before booking the assessment. |
Set a budget for the lead you are buying.
Pool leads: $120–$280 for paid-search inquiries. All amounts are in US dollars.
Set a purchase ceiling from contribution after delivering the job, not from total revenue. Use the lead-cost calculator to estimate leads, paid jobs and revenue from your budget. The industry page has the full channel-by-channel price table.
Check these details before paying.
Read the available project information and use missing scope to decide what needs confirming. Check the original intent timestamp, current purchase price and ownership category.
| Check | Buying decision |
|---|---|
| Service fit | New pools · Renovation · Equipment |
| Location and timing | Match the address or service area and requested timing to your capacity |
| Original inquiry age | Use the customer's original request date when assessing freshness |
| Prior access | Check Normal or Value status and any disclosed prior access |
| Total acquisition budget | Include lead cost, contact effort, assessment and estimating |
Use the first conversation to resolve the buying decision.
Confirm whether a pool already exists. New construction needs budget and site access; equipment repair needs the installed equipment and reported fault. Use the matching lead-cost row.
Ask the customer to describe the requested result in their own words. Compare it with the preview, record any scope changes and agree whether the next step is a call, survey or estimate. Assign an owner and date to that step.
| Outcome | Record and act |
|---|---|
| Scope matches | Confirm the decision-maker and schedule the next step |
| Scope is incomplete | Ask the specific project questions above before estimating |
| No reply | Log the attempt and use the preferred contact time for follow-up |
| Material mismatch | Record the discrepancy and review the purchase terms promptly |
Compare two buying decisions.
For pools, compare a request that fits your accepted work with one that needs a different service or unavailable appointment. The lower price does not compensate for a job your business cannot deliver.
Worked budget: a $600 contribution per paid job, 20% lead-to-paid-job conversion and $20 sales effort per lead gives a $100 break-even purchase ceiling. At $70 per lead, expected contribution is $30 per purchased lead before overhead. These are planning inputs; use your own costs when setting a purchase ceiling.
Track the same intake group through contact, assessment, quote and paid work. Review acquisition cost after allowing time for the sales cycle. Keep different job types separate so one large project does not hide weak buying decisions.
Read the ownership terms before checkout.
Review the current price and purchase category on the opportunity. For eligible Normal purchases, refund requests with supporting evidence must be submitted within 22 hours of the original successful purchase. Value purchases are non-refundable.
Use the shared ownership and refund guide for the complete process. Record contact attempts and outcomes so a later review has a clear account of what happened.
Common questions
What should I check before buying pools leads?
Confirm whether a pool already exists. New construction needs budget and site access; equipment repair needs the installed equipment and reported fault. Use the matching lead-cost row.
How do I separate pool construction from maintenance leads?
Construction inquiries describe a new pool project. Maintenance inquiries concern an existing pool and recurring care. Record the requested outcome at intake and budget for each category separately.
What makes a new pool lead worth a site visit?
A defined property, homeowner involvement, a useful budget range, a preferred pool type and a timeframe that fits your build schedule.
How should I compare two lead prices?
Match the requested work, service area, original intent age, purchased unit and prior access. Then compare acquisition cost per paid job, including follow-up and estimating.