Separate reported cracks or water entry from an established repair scope. Existing reports, access and property history help you plan the assessment without assuming a diagnosis.
What has been observed, and what has been assessed?
Understand the structure and the reported water entry.
Write down the work you accept, service radius and available capacity before browsing. Assess the customer's actual request against those criteria.
| Requested work | Before committing estimating time |
|---|---|
| Foundation assessment | Establish: Reported cracks or movement, property type and history. Decide whether this fits your team before booking the assessment. |
| Underpinning inquiries | Establish: Existing assessment, proposed scope and site access. Decide whether this fits your team before booking the assessment. |
| Basement waterproofing | Establish: Water-entry location, event pattern, finishes and access. Decide whether this fits your team before booking the assessment. |
| Crawl-space encapsulation | Establish: Area, access, current condition and requested outcome. Decide whether this fits your team before booking the assessment. |
Set a budget for the lead you are buying.
Foundation & waterproofing leads: $45–$110 for paid-search inquiries. All amounts are in US dollars.
Set a purchase ceiling from contribution after delivering the job, not from total revenue. Use the lead-cost calculator to estimate leads, paid jobs and revenue from your budget. The industry page has the full channel-by-channel price table.
Check these details before paying.
Read the available project information and use missing scope to decide what needs confirming. Check the original intent timestamp, current purchase price and ownership category.
| Check | Buying decision |
|---|---|
| Service fit | Foundation repair · Basements · Crawl spaces |
| Location and timing | Match the address or service area and requested timing to your capacity |
| Original inquiry age | Use the customer's original request date when assessing freshness |
| Prior access | Check Normal or Value status and any disclosed prior access |
| Total acquisition budget | Include lead cost, contact effort, assessment and estimating |
Use the first conversation to resolve the buying decision.
Separate reported cracks or water entry from an established repair scope. Existing reports, access and property history help you plan the assessment without assuming a diagnosis.
Ask the customer to describe the requested result in their own words. Compare it with the preview, record any scope changes and agree whether the next step is a call, survey or estimate. Assign an owner and date to that step.
| Outcome | Record and act |
|---|---|
| Scope matches | Confirm the decision-maker and schedule the next step |
| Scope is incomplete | Ask the specific project questions above before estimating |
| No reply | Log the attempt and use the preferred contact time for follow-up |
| Material mismatch | Record the discrepancy and review the purchase terms promptly |
Compare two buying decisions.
For foundation & waterproofing, compare a request that fits your accepted work with one that needs a different service or unavailable appointment. The lower price does not compensate for a job your business cannot deliver.
Worked budget: a $600 contribution per paid job, 20% lead-to-paid-job conversion and $20 sales effort per lead gives a $100 break-even purchase ceiling. At $70 per lead, expected contribution is $30 per purchased lead before overhead. These are planning inputs; use your own costs when setting a purchase ceiling.
Track the same intake group through contact, assessment, quote and paid work. Review acquisition cost after allowing time for the sales cycle. Keep different job types separate so one large project does not hide weak buying decisions.
Read the ownership terms before checkout.
Review the current price and purchase category on the opportunity. For eligible Normal purchases, refund requests with supporting evidence must be submitted within 22 hours of the original successful purchase. Value purchases are non-refundable.
Use the shared ownership and refund guide for the complete process. Record contact attempts and outcomes so a later review has a clear account of what happened.
Common questions
What should I check before buying foundation & waterproofing leads?
Separate reported cracks or water entry from an established repair scope. Existing reports, access and property history help you plan the assessment without assuming a diagnosis.
Does a crack inquiry establish a foundation repair job?
It establishes a request for assessment. The findings determine whether repair is needed and what scope is appropriate.
What helps qualify waterproofing work?
The water-entry location, timing, affected rooms, existing systems, access and property decision-maker.
How should I compare two lead prices?
Match the requested work, service area, original intent age, purchased unit and prior access. Then compare acquisition cost per paid job, including follow-up and estimating.