Foundation and waterproofing leads concern reported movement, moisture or water entry. Record the symptoms and location first, then use assessment to establish the suitable scope.
What do foundation & waterproofing leads cost?
Foundation & waterproofing leads: $45–$110 for paid-search inquiries. All amounts are in US dollars.
Foundation repair and waterproofing campaign budgeting
| Lead type | Price range (USD) | What the price covers |
|---|---|---|
| Basement waterproofing inquiry | $45–$90 | Campaign cost-per-inquiry budget |
| Pier underpinning inquiry | $50–$100 | Campaign cost-per-inquiry budget |
| Crawl-space encapsulation inquiry | $55–$110 | Campaign cost-per-inquiry budget |
Choose the work your team wants to win.
Use the customer's requested work to assess fit, then confirm the details during follow-up.
| Work type | Details to establish |
|---|---|
| Foundation assessment | Reported cracks or movement, property type and history |
| Underpinning inquiries | Existing assessment, proposed scope and site access |
| Basement waterproofing | Water-entry location, event pattern, finishes and access |
| Crawl-space encapsulation | Area, access, current condition and requested outcome |
Get the project details before the visit.
Ask where and when the customer notices the problem and whether prior reports exist. Record property access and who can approve the project. Separate reported symptoms from a specified repair already assessed on site.
Check the original inquiry date, service area and available project details. Confirm who can approve the work and the customer's preferred contact time.
Turn your close rate into a lead budget.
Use separate acquisition budgets for waterproofing, underpinning and encapsulation. Survey effort and site conditions can change the cost before installation begins. Include those costs when evaluating contribution.
Compare 10%, 20% and 30% lead-to-paid-job conversion in your budget. At $75 per lead, acquisition costs are $750, $375 and about $250 per paid job. Add estimating and follow-up costs to get the full acquisition cost.
| Budget scenario | Paid jobs per 100 leads | Lead cost per paid job at $75/lead |
|---|---|---|
| 10% close rate | 10 | $750 |
| 20% close rate | 20 | $375 |
| 30% close rate | 30 | $250 |
Make the first conversation useful.
Arrange an assessment and review any existing reports. Explain the proposed work, access requirements and sequence. Make excavation, preparation, drainage and reinstatement explicit in the estimate.
Review the opportunity. Then take the next step.
Check the current price, original intent age and ownership category in Matagi before buying. Match the opportunity to your service area, preferred work and available capacity.
Normal and Value leads have different purchase terms. Review prior access and the refund policy, then keep contact, appointment, quote and paid-job outcomes in your records.
Common questions
How much do foundation & waterproofing leads cost?
Foundation & waterproofing leads: $45–$110 for paid-search inquiries. Foundation repair and waterproofing campaign budgeting. Matagi shows the current price on each opportunity.
Does a crack inquiry establish a foundation repair job?
It establishes a request for assessment. The findings determine whether repair is needed and what scope is appropriate.
What helps qualify waterproofing work?
The water-entry location, timing, affected rooms, existing systems, access and property decision-maker.
Should encapsulation and structural repairs share one budget?
Track them separately because the assessment, materials and delivery process differ.
How do I calculate my lead close rate?
Divide paid jobs by purchased leads from the same intake period, then multiply by 100. Track appointments and quotes separately, and allow enough time for the jobs to close.